Cart: selling on your site
Turn the site into a shop. Products, payments, shipping, invoicing, returns and affiliate commission all live in this section.
What's in this section
What you sell
| Feature | What it does |
|---|---|
| Products | The product itself — variants, pricing, images |
| Collections | Group products (new arrivals, bestsellers, seasonal); each can get its own page on the public site |
| Bundles | A and B together cost less than separately |
| Inventory | Stock levels per variant, with a movement history |
Taking money and shipping
| Feature | What it does |
|---|---|
| Orders | Every order, with payment and fulfillment status |
| Returns | The workflow for return and refund requests |
| Store settings | Payments, shipping, invoicing, checkout terms, notification emails |
Driving sales
| Feature | What it does |
|---|---|
| Discount codes | Codes customers type in at checkout |
| Promotions | No code needed — applied automatically when the conditions are met (spend threshold, second item discount) |
| Points | Loyalty points earned on purchases, redeemable against orders |
| Store credit | A cash balance, topped up directly or granted for completing actions |
| Affiliates | Dedicated links and commission for promotional partners |
| Flash storefronts | A separate storefront per group buy host or influencer, each with its own sales figures |
| Subscriptions | Products billed on a recurring schedule |
| Abandoned cart | Automatic reminder emails to people who added to cart but didn't check out |
Question: Should I use a discount code or a promotion?
The customer has to type a code for it to apply → discount code (good for ads, influencer-specific codes, service recovery). It applies automatically when conditions are met, with nothing to type → promotion (good for store-wide offers like free shipping over a threshold, or 40% off the second item). Both can exist at once; at checkout they stack or the better one wins, depending on the priority you set.
Question: What's the difference between points and store credit?
Points are loyalty rewards, usually earned at a ratio (spend 100, earn 1 point) and used as a discount. Store credit is an actual currency balance — it can be topped up directly, or granted for completing an action (50 for writing a review, say). You can run both at once; they're calculated separately at checkout.