Abandoned cart
People who added to their cart and never checked out — the easiest group to win back.
How it works
The system records incomplete carts and emails automatically on the schedule you set:
- After 1 hour: "your cart is still here"
- After 24 hours: "we're holding it for you — here's a discount code"
- After 72 hours: a final reminder
The content and timing of each email can be changed, and you can enable just one of them.
Question: What recovery rate should I expect?
It depends on the industry and price point, but generally 5–15%. The higher the price and the longer the decision cycle, the more the second email with a discount code tends to do the work.